Whether your business is a small startup or a large corporation, social media platforms can be used as an effective tool to create brand awareness, and to create a personal connection with your clients and customers.  To read more on the benefits of using social media please see our post on Why Social Media Is A Must.  Today, the social media world is growing at an outstanding rate, and as new platforms are created, you might be wondering where to even start.  Enter the “Social Media Manager.”  These social media gurus live and breathe social media, and more importantly, understand how to correctly implement a social media campaign that will benefit their clients.  Here are a few of the most important reasons you should be looking into using a social media manager.

Skills and Experience:
As the social media landscape rapidly evolves, it is becoming more of a challenge for business professionals to keep up with.  A social media expert has both the necessary skills to quickly adapt to these changes and the skills to capitalize on them.  A social media expert will understand the importance of and will know how to create a consistent tone across your various social media platforms creating a cohesive message and online “personality” that helps drive your social media campaign.

Time:
Social media is no longer something that a company can just assign to interns or give to an employee as a side project to get optimal results.  Effective social media campaigns require a person to understand that company’s audience, and to have the ability to strategically plan an approach that is tailored to the wants and needs of their audience.  Understanding how to effectively and efficiently reach ones audience and having the ability to analyze the return on engagement requires the time of a dedicated professional.  Hiring a social media manager will prevent you from overloading employees and will allow for your social media campaign to reach its full potential.

Network:
A talented social media professional will surround themselves with other hardworking, versatile, and passionate professionals.  Attending industry related conferences, seminars, and classes in order to stay up to date and connected is just the tip of the iceberg for a good social media expert.  Having a contact list full of the Web’s “mover and shakers” (experts from the social media, tech and blogger communities) at their disposal makes social media experts incredibly valuable and allows them to maximize exposure for their clients.

Passion:
“Engagement” is the word of the day and today’s audiences are able to instantly tell if you aren’t truly interested in communicating with them.  To truly stand out as a company it takes more than just studying up on a new social platform or finishing a social media campaign just to say you did.  Social media experts love what they do, and their enthusiasm is shown through their work which demonstrates to your clients that you truly do care about what they think about your company.

Social media experts have the necessary expertise and experience to save your company the time and effort of running an effective social media campaign.  They are dedicated and passionate about social media and know how to capitalize on a rapidly changing industry.  Bottom line, a social media expert will help your company get the most out of a social media campaign and will help you build a lasting relationship with your customers.